Two kinds of experience, working together.
Umer brings 20 years in technology. Sandy brings 20 years starting and running small businesses. The Farooqs grew from using both to solve real problems together.
Technical experience and firsthand business ownership.
The Farooqs grew from years of working together on Sandy’s businesses.
Umer has worked in technology for 20 years, first in IT and later as a software engineer and solutions architect. Today, he works full time as a software engineer and uses frontier AI systems every day. He traces how systems work, builds missing tools, and avoids needless complexity.
Sandy has spent 20 years starting and running small businesses, sometimes more than one at once. In a business she ran alone, she handled sourcing, marketing, website design, order processing, and shipping. In another, she hired and trained employees, ran payroll, made schedules, and kept the business operating during COVID.
Today, Sandy operates a real estate investment and fix-and-flip company. She manages its staging, interior design, construction, and contractors.
We now help other owners fix work that wastes time, causes mistakes, or keeps them from the part of the business they value most.
AI gives us more capacity.
Agentic AI lets us research, test ideas, build, and check work faster. We give each tool a specific job, review its work, and remain responsible for the result.